Experiment #3 (March 07 2008 to March 12 2008)
How does the location of content with respect to the fold on a website affect conversions?
Setup
Original (A)
vs
Alternative (B)
I used google’s website optimizer to show the CD Label Maker product information in two locations on the home page of http://www.amfsoftware.com in a 50/50 split. In the Alternative (B), the CD Label Maker product information was located at the top of the page, while in the original (A), the CD Label Maker product information was located below the Business Card Designer product information and therefore below the fold.
Measurement
Visitors rarely directly click on the Buy buttons on the home page of http://www.amfsoftware.com. Rather visitors click on Try or Explore for all the products. I decided to measure the number of people who clicked on the download button and went to the download page, since I was trying to improve downloads. It didn’t matter if less visitors clicked on the Explore button because of the change since I wanted more downloads vs more people clicking on the Explore button.
Outcome
I saw a 68.2% increase in the number of people who clicked on the Download button. The results were so statistically significant that Google declared alternative (B) to be the winner in about 6 days.
Uncertainties and Errors
Both the CD Label Maker and the Business Card Designer have landing pages deeper within the site that get significant amounts of traffic from search engine positions. The home page however gets a wide variety of visitors looking for old products, who come there from back links, download sites etc. I am not sure if the visitors who clicked on the links were interested in the CD Label Maker product or just clicked because the link was right in front of them. I am also not sure if the downloads actually led to conversions in sales.
Result
I placed the CD Label Maker product above the fold on the front page and I saw a boost in downloads as measured by Urchin. The idea of the fold on the website is so important that I plan to post about what the fold is, post statistics on screen resolutions for the visitors to http://www.amfsoftware.com and why the fold is so vital.
Recommendation
High confidence: Inspite of the experiment being specific to product placement on the home page of a multi product website, I believe that the region above the fold on the home page gets a greater number of conversions than content below the fold. I recommend that all mISVs place vital information, action buttons and key benefits above the fold. I’ll post more about the fold and explain this recommendation soon.
Posted by Diangy Systems at 10:01 PM.
Filed under:
(7537) Comments •
Permalink
Next entry: Future experiments
Previous entry: A riddle for mISVs
I like your site, but your contact button didn’t seem to work for me. Oh well. I liked your site a lot. Good luck and stick with it.
--B. Mac,
webmaster of Superhero Nation
Posted by
B. Mac on 03/20 at 04:23 PM
<a href=http://bigjob.325mb.com/j-lewis-de/kenya-jewelry.html>moissanite jewelry</a>
<a href=http://bigjob.free100megs.com/vintage-04/silver-charm-bracelet-charms.html>jewelry mark question rhinestone vintage</a>
http://bigjob.c0n.us/charm-br97/birthstone-slides-charms.html
<a href=http://bigjob.runhost.net/fine-con8d/antique-omega-sold-gold-watches.html>jewelry style tiffany</a>
<a href=http://bigjob.325mb.com/j-lewis-de/unusual-photo-picture-frames-with-charms.html>silver filigree jewelry</a>
http://bigjob.c0n.us/charm-br97/pine-cone-charms.html
Posted by
PruggingustoP on 05/14 at 06:42 AM
<a href=http://absolute.0buckhost.com/sundancefa/cheval-jewelry-case.html>birthday gem jewelry stone</a>
<a href=http://absolute.k2free.com/double-w4c/best-price-black-hills-gold-ring.html>cleaner household jewelry remedy silver</a>
http://absolute.977mb.com/sam-mi-j13/wizard-of-oz-jewelry.html
<a href=http://absolute.c0n.us/real-dia7f/new-jersey-national-guard-crest-jewelry.html>fleur de lis jewelry silver</a>
<a href=http://absolute.0buckhost.com/sundancefa/crmation-heart-shape-jewelry.html>irish jewellery</a>
http://absolute.webs28.com/how-to-m6b/jewelry-packaging-canada.html
Posted by
Coilliony on 05/25 at 01:30 AM
<a href=http://bendam.free100megs.com/wedding-9b/map.html>floor mat cubic zirconia jewelry</a>
<a href=http://bendam.myhosting247.com/meyers-j53/map.html>sterling silver jewelry inspirational</a>
http://bendam.325mb.com/italin-c6c/map.html
<a href=http://bendam.webs28.com/boy-charf6/map.html>handcrafted handmade jewelry silver</a>
<a href=http://bendam.runhost.net/pewter-eb9/map.html>gem handmade jewelry silver stone</a>
http://bendam.yourfreehosting.net/sell-golc2/map.html
Posted by
Skybrinny on 05/25 at 02:52 PM
<a href=http://bendam.runhost.net/dawn-est18/dragon-fly-jewelry.html>jewelry liquid silver</a>
<a href=http://bendam.webs28.com/chrysobe3d/multi-colored-saphire-tennis-bracelet.html>rhinestone bridal jewelry sets</a>
http://bendam.free-site-host.com/om-jewel14/celtic-and-pagan-jewelry.html
<a href=http://bendam.free100megs.com/sweet-ch6c/buying-gold-jewelry.html>tourmaline jewellery</a>
<a href=http://bendam.325mb.com/ibm-jewe9a/claw-gold-jewelry-tooth.html>piano music box jewelry box</a>
http://bendam.runhost.net/music-bo9f/asian-jewelry-wholesale.html
Posted by
Skybrinny on 05/27 at 01:43 PM
<a href=http://bendam.runhost.net/dawn-est18/jet-costume-jewelry.html>free costume jewelry catalog</a>
<a href=http://bendam.325mb.com/italin-c6c/gemco-jewelry-supply-gessner.html>green tourmaline jewelry</a>
http://bendam.webs28.com/boy-charf6/yorkshire-hair-accessories.html
<a href=http://bendam.freehostplace.com/two-piec6b/snake-jewelry.html>discount jewelry silver sterling</a>
<a href=http://bendam.free100megs.com/sweet-ch6c/jewellery-insurance-london.html>duane costume jewelry</a>
http://bendam.free100megs.com/fashion-8b/steel-roots-custom-body-jewelry.html
Posted by
Wrorrhike on 05/27 at 04:53 PM
<a href=http://bendam.myhosting247.com/wholesalcf/charms-coffee-square-hard-candy.html>wholesale jewelry jobbers</a>
<a href=http://bendam.247ihost.com/medallio7a/helzberg-jewelry-store.html>finding freshwater jewelry pearl</a>
http://bendam.runhost.net/dawn-est18/gordans-jewelry.html
<a href=http://bendam.325mb.com/hancraftcc/discount-jewelry-religious-silver.html>costume cameo ring jewelry</a>
<a href=http://bendam.freehostplace.com/two-piec6b/jewelry-pin-bases.html>wholesale gothic jewelry</a>
http://bendam.247ihost.com/jewelry-08/rock-jewelry.html
Posted by
DayclawaY on 05/28 at 03:03 PM
GunSjb fohtucnmbxod, btrcxgqlhmea, [link=http://zqyktsfzvsjr.com/]zqyktsfzvsjr[/link], http://fsyjujxdwoet.com/
Posted by
cluthx on 06/03 at 08:55 AM
<a href=http://poezdadoroga.blogspot.com/2008/06/poezda-doroga-256.html>oak jewelry armoire</a>
<a href=http://gordosti.blogspot.com/2008/06/gordosti-348.html>india costume filigree jewelry</a>
http://elviniburunduk.blogspot.com/2008/06/elvin-i-burunduk-405.html
<a href=http://neboizvezdy.blogspot.com/2008/06/nebo-i-zvezdy-805.html>jewelry monthly payments</a>
<a href=http://olimpicgold.blogspot.com/2008/06/olimpic-gold-375.html>bali silver jewelry</a>
http://kirkenstyle.blogspot.com/2008/06/kirken-style-798.html
Posted by
Ficiormcronee on 06/03 at 11:33 AM
<a href=http://treasure.free-site-host.com/jewelry2356.html>exclusive gem gem jewelry ring stone stone womens</a>
<a href=http://treasure.free-site-host.com/jewelry4215.html>jewelry display case portable</a>
http://treasure.0buckhost.com/jewelry9489.html
<a href=http://treasure.freehostplace.com/jewelry5551.html>rhinestone jewelry distributors</a>
<a href=http://treasure.freehostingz.com/jewelry1379.html>from jewelry jewelry silver solid sterling thailand</a>
http://treasure.freehostingz.com/jewelry8680.html
Posted by
sheeshibrox on 06/04 at 07:55 AM
<a href=http://groups.msn.com/JewerrIce/general.msnw?action=get_message&mview=1&ID_Message=2>emerald exclusive gem jewelry ring stone womens</a>
<a href=http://groups.msn.com/JewerrIce/general.msnw?action=get_message&mview=1&ID_Message=2>jewelry silver supplier</a>
http://groups.msn.com/JewerrIce
Posted by
breessyjexnox on 06/06 at 09:02 AM
<a href=http://gabalus.runhost.net/jewelry7647.html>ecommerce pre-designed jewelry store website templates</a>
<a href=http://gabalus.0buckhost.com/jewelry2004.html>jewelry post reply ring titanium</a>
http://gabalus.runhost.net/jewelry3319.html
Posted by
EXAGOPJOYPE on 06/06 at 10:41 AM
<a href=http://lozh.blox.ua/html>clam jewelry shell</a>
<a href=http://peters.blogsome.com>home show jewelry display cases</a>
http://lozh.blox.ua/html
Posted by
smogoucceew on 06/08 at 01:15 AM
<a href=http://zhurnal.journalspace.com>dichroic glass jewelry silver sterling</a>
<a href=http://peters.blogsome.com>1950s costume jewelry</a>
http://zhurnal.journalspace.com
Posted by
Groordgroob on 06/08 at 06:37 AM
<a href=http://fretta.multiply.com/journal/item/1/Gye_nyame_jewelry>black jewelry opal</a>
<a href=http://weblog.xanga.com/lastjedy>craft show jewelry displays</a>
http://fretta.multiply.com/journal/item/1/Gye_nyame_jewelry
Posted by
GAIGUEOFFER on 06/10 at 02:31 AM
<a href=http://f-jew.com/replica-bvlgari-jewelry/cartier-inspired-jewelry.html>fashion jewelry brooches</a>
<a href=http://f-jew.com/alert-beaded-jewelry-medical/hotel-chains-london.html>bridal costume jewelry</a>
http://f-jew.com/tragus-body-jewelry/resin-jewelry-wholesale.html
Posted by
zorlerparceli on 06/10 at 06:08 AM
<a href=http://f-jew.com/gold-strike-tunica-casino/fabrikant-jewelry.html>steel roots custom body jewelry</a>
<a href=http://f-jew.com/ks-merchandise-jewelry/diamond-earrings-wholesale-jewelry.html>bridal jewelry catalog</a>
http://f-jew.com/alert-beaded-jewelry-medical/diamond-engagement-jewelry-ring.html
Posted by
zorlerparceli on 06/10 at 09:36 AM
<a href=http://www.freewebs.com/picksus/gold.htm>online home decorations</a>
<a href=http://minestrase.wikidot.com>silver jewelry thailand</a>
http://vazhnyy.multiply.com/journal/item/1/Jewelry_steeler
Posted by
Daydayanect on 06/11 at 04:51 AM
<a href=http://beminene.bravehost.com/braceleta7/map.html>factory in jewelry livonia michigan</a>
<a href=http://varnon.bravehost.com/tiny-jew89/map.html>catalog of inspirational costume jewelry</a>
http://grettan.bravehost.com/fairy-je46/map.html
Posted by
EcorbrafZoott on 06/11 at 11:13 AM
<a href=http://levyy.bravehost.com/chukchand5/map.html>designer beaded jewelry web site</a>
<a href=http://beminene.bravehost.com/pins-and62/map.html>body jewelry labrets</a>
http://trewere.bravehost.com/pearl-an88/map.html
Posted by
PyncGaunnywew on 06/11 at 01:48 PM
Page 1 of 302 pages 1 2 3 > Last »
;